10 | Orgill Case Study A Plan for Improvements STRATEGY 03 When it came time to build an operational improvement plan, the Bundicks relied on Orgill’s insights and expertise. During their initial search for a store, the Bundicks began working with Orgill Sales Representative Mike Musselman who recommended Orgill’s Market Driven Retailing (MDR) study to help them better understand the market and its potential. Orgill’s MDR studies provide retailers with measurable data about a market to assist them in guiding business decisions. The primary objective is to provide insights into how a store is positioned compared to others in a market, and identify opportunities for growth. An MDR study is often Orgill’s first step in helping retailers who are looking at opening or expanding their operations, or beginning growth-focused projects or realignments. “The MDR process really provides us with data to back up any assumptions we might make about where there are opportunities for a retailer to grow or gain market share,” Musselman says. “It’s a proven process and helps give us a roadmap of where to go next as well as giving the retailer confidence in the decisions they are making.”
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