14 | Orgill Case Study Product Data &Management McGuckin's first eCommerce venture was a cumbersome process, and the store could only offer about one-third of its in-store products to its online customers. Maintenance was an ongoing headache, as the McGuckin team was handling this process internally. When any retailer is starting down the road of offering their customers a robust eCommerce solution, one of the most important considerations is the product data they have at their disposal. For McGuckin, this was one of the first areas where Orgill and its vendor partner Unilog could provide a working solution. McGuckin's other main challenge was finding a product management platform with data flexibility that would operate with its existing Epicor Eagle POS system. At the heart of the solution that Orgill and Unilog could offer was a wide-ranging Industry PIM resource that is constantly being enhanced, updated and maintained. Having access to this provided McGuckin with a solid foundation from which to grow its eCommerce offering. Bringing the Data Together For Stephanie Lee, product data manager at Orgill, the McGuckin project was one of the first ones she and her team tackled—and was in many ways responsible for the continued evolution of Orgill’s offering. “McGuckin was definitely one of those pioneering companies that we worked with on the product data side,” Lee says. “We learned a lot from them and about what they needed because they were one of the first customers that came to us that already had their own more developed data management process.” Orgill’s product data team works with vendors like Unilog to maintain product information and data, which is used on Orgill.com and on other Orgillproduced eCommerce initiatives. Orgill's product data team works with Unilog to: • Source product data from thousands of vendors • Organize data into a usable, consistent format • Enrich data with images, specs, descriptions and details • Keep data uniform and readable • Consistently update data • Help our users upload data into their internal systems “The Industry PIM currently has more than 9,000 vendors and more than 1 million enriched products, and our product data team works closely with the team at Unilog,” Lee says.
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