18 | Orgill Case Study While plans were in the works for addressing the backend product data issues and eCommerce engine, McGuckin was also looking to redesign its customer-facing web presence to both refresh the look of its site but also integrate the new capabilities it would offer. Again, McGuckin turned to Orgill and its partners to help in the website redesign process. Overhauling the company’s product data, eCommerce engine and website all at the same time was a tall order. “It was a lot to bite off at once, but we knew we wanted to get it done and needed to get it done,” Harrison recalls. “We were confident with our partners that we would be able to do it, but like all projects, you uncover even more and more details you need to address the deeper you get into it.” This learn-as-you-go process was something Orgill's experienced team was familiar and comfortable with because of the experience they could bring to bear on a project like this, according to Stine. “With a project like this, there are so many things you learn live and in the field … the unexpected happens and things pop up. There is a certain level of ‘the unexpected’ that has to happen, so you learn from it,” Stine says. “You have to remember that companies like McGuckin aren’t tech companies, they are retailers, so this kind of project isn’t necessarily in their area of expertise. They knew all of the things they wanted to accomplish were important, but didn’t know every step of how to get there,” Stine adds. Rebranding &Website Redesign STRATEGY 04
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