4 | Orgill Case Study Boulder, Colorado, is located in the Boulder Valley, where the foothills of the Rocky Mountains meet the Great Plains—near the Flatiron rock formations and about 25 miles northwest of Denver. Known for its outdoor activities, vibrant downtown and the University of Colorado, Boulder has a population of about 105,000 residents. Key local industries include aerospace, bioscience, clean tech, IT and software, natural products and outdoor recreation. Area homes are a mix of older houses and new construction. McGuckin's local competitors include a Home Depot and a handful of independent hardware stores. The Boulder Market 01 BACKGROUND
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