Market Driven Retailing (MDR) is a complete process based on market research Orgill conducts in your area. It focuses on three key aspects: focused assortment planning, market specific pricing and strategic customer service.

Focused Assortment Planning
Orgill helps you build the right categories for your market through focused assortment planning. Through this concept,you can improve customer satisfaction and increase sales by providing broader product assortments.

Market Specific Pricing
Orgill works to ensure your business is competitively priced. Market specific pricing is based on the pricing challenges you face in your local market. Using this approach, Orgill can help you maximize your margins while ensuring you can position your store against any competitor in your area.

Strategic Customer Service
Orgill helps develop a comprehensive program that positions your store as a customer service leader. From store design and retail training to local market advertising, Orgill can provide the tools to build a strong reputation.

To help give you an edge with retail and promotional efforts, the Brand Building team works to combine marketing and promotional services with different planning tools designed to help you grow sales, increase profits and build your brand.

With these services, you can create customized calendars to hand out to customers with their purchases, or you can mail out postcards, complete with enticing coupons, to new residents in your community.

You can also update your merchandising by choosing from a selection of professionally designed endcaps and stack-outs to find the best way to market your product selection.

Brand Building services even allow you to build your own website, complete with a content management system so you can update it as needed.

The Orgill Brand Building Guides are designed to help you plan and execute your buying, marketing and merchandising each month. As a free offering for all Orgill customers, they offer tips and tools for circular design, social media, email marketing, store events, in-store signage, suggested endcaps and more.