Starting With Your Market
Orgill’s Pro Source program is focused on the specific professional contractor base of each participating retailer. The process starts by defining each of the trades that are being serviced, and the breadth and brands necessary to be a destination.
In Collaborating, Orgill Determines:
- Specifically what types of professionals are shopping your store
- What percentage of your sales each of these groups represents
- What type of needs these pro customers have
- What the consumer potential is in your marketplace
- Where the greatest opportunities for growth lie
Once this research is complete, Orgill will work with you to develop a complete store solution that is built around providing your customers with all the products they need to get their jobs done.
A More Efficient Salesfloor
Whether you want a salesfloor that is designed around the needs of professional customers or one that seamlessly appeals to both consumers and pros, Orgill can make it happen.
Once Orgill has worked to gather data about your market and the opportunities it presents, assortments will be generated and blended with your sales history to ensure the store is not missing inventory to complete projects. This will be complemented with a store layout that offers the greatest potential for increasing store traffic, transaction size and ultimately, store profits.
A Focus on the Pro
On the pro side, Orgill has assortments developed to meet the specific needs of the pro shoppers who are frequenting your store. To help meet local contractors’ expectations, the assortments are sensitive to tool styles and vendor preferences in regional markets.
A Sampling of Assortments
Below are just some of the customer segments that Orgill offers through its Pro Source program.