Independent retailers value the ability to tailor their operations to meet their customers’ needs. A customer loyalty program needs to be highly customizable, easy to use and advanced enough to compete in today's market.
Orgill and its subsidiaries CNRG and Tyndale Advisors partnered with technology providers Feynman Group, Epicor and Unilog to create FanBuilder, a highly customizable, digital rewards platform, which launched in 2021. Learn More >
Germantown Hardware
Orgill subsidiary Central Network Retail Group (CNRG) acquired underperforming Germantown Hardware so it could operate a local store and showcase its retail programs
and Tyndale Advisors’ services for Orgill customers.
The entire Orgill team worked together on the acquisition plan, store redesign and remodel, remerchandising, marketing and rebranding plan—and
grand reopening—all without shutting down the store for even a single day. Learn More >
K&C Supply
The products and layout at K&C Supply were cobbled together from existing merchandisers. The store needed to broaden its assortments,
improve merchandising and take advantage of additional opportunities in the market.
Orgill worked with the owners to develop a plan to implement more than 25 Smart Start assortments, representing more than 100 linear feet of product resets,
and added 30 linear feet of resets to power tool accessories. Learn More
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McGuckin Hardware
McGuckin Hardware needed a refreshed and more functional website, with comprehensive product data and an eCommerce engine that could help grow its online presence.
The store also wanted control of its loyalty program.
Orgill worked with McGuckin on multiple phases of the website redesign, data organization, eCommerce and customer loyalty project simultaneously to transform
the way the store interacted with its customers digitally. Learn More >
Spring Is Here
Lawn and garden is an important category for independent home improvement retailers. Growth within the category and the potential to differentiate their
stores from the competition can be critical to success in a market.
Orgill worked to create a program that would help retailers expand their presence in the lawn and garden category and increase profitability by partnering
with leading vendors to offer favorable buying opportunities. Learn More >
West Helena Home Hardware Center
Orgill subsidiary Central Network Retail Group (CNRG) sought to add H&M Lumber Company, a high-performing business with solid sales and growth, to
its Home Hardware Center (HHC) brand while keeping the store’s appeal.
After acquiring the business, CNRG worked on a plan for incremental improvements to the operation that covered different areas of the business, including
merchandise mix, margin opportunities, pricing and more. Learn More >
Store Planning & Merchandising
Assortments
Orgill offers thousands of retail assortments to meet your store's
needs. Planograms are available in all departments and in different
sizes. Use planograms to meet the demands of your market, maximize
your space and make your store easier to shop.
Orgill drew from its thousands of assortment options to round out the selection at Germantown Hardware so customers find everything they need to complete their projects.Learn More >
K&C Supply
K&C Supply completed POS and physical conversions as part of a store refresh. During the POS
conversion, the owners were able to customize selections. Learn More >
West Helena Home Hardware Center
Orgill managed West Helena Home Hardware Center’s data conversion from the legacy Ace Hardware system
and worked with CNRG on a review of store products and assortments. Learn
More >
Conversions
Orgill’s conversion staff will work with you to seamlessly make the change to using Orgill as your primary
distributor.
We have tackled thousands of conversions and have developed a system that ensures making the switch is as easy
as possible.
K&C Supply completed POS and physical conversions as part of a store refresh. During the POS
conversion, the owners were able to customize selections. Learn More >
West Helena Home Hardware Center
Orgill managed West Helena Home Hardware Center’s data conversion from the legacy Ace Hardware system
and worked with CNRG on a review of store products and assortments. Learn
More >
Focused Assortment Planning
Focused Assortment Planning helps you build the right product selections in the right categories, allowing you to maximize inventory performance, satisfy the needs of your customers and identify new market opportunities in your trading area.
Orgill used a variety of Focused Assortment Plans to help round out product selection and build a store presentation that better meets the needs of Germantown customers. Learn More
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Market Driven Retailing
Orgill’s Market Driven Retailing study provides measurable data about your market to assist you in guiding your
business.
Its primary objective is to provide insights about how your store is positioned compared to others in your
market.
For K&C Supply, the Market Driven Retailing study confirmed their market was ripe for growth and
provided a clear overview of product categories to focus on. Learn More
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Smart Start
Orgill’s Smart Start vendor lift program can help change store assortments to Orgill warehouse-backed brands
and refresh categories. Its implementation can be executed at the fraction of the cost, compared to ordering new
assortments.
More than 25 Smart Start assortments were implemented at K&C Supply to augment the store’s assortments
and clean up merchandise presentation. Learn More >
West Helena Home Hardware Center
More than 175 different Start Start assortments were implemented at West Helena Home Hardware Center
to replace private-label merchandise and add products and brands. Learn
More >
Store Signage
Orgill has partnered with a national signage provider to offer exterior and interior branding. We can provide
services for any business,
including signs and graphics for building your brand, wayfinding and cohesive messaging about your company.
From wall graphics to departmental and wayfinding aids, Orgill developed a custom, brand-focused signage package to make Germantown Hardware easy to navigate. Learn
More >
Spring Is Here
Spring Is Here participating retailers are equipped with a complete promotional toolkit for their lawn
and garden areas, including signage and window clings. Learn More >
West Helena Home Hardware Center
One of the first steps in West Helena Home Hardware Center’s transition plan was to change the
store’s exterior and signage to reflect the new Home Hardware brand. Learn
More >
eCommerce & Technology
FanBuilder
Orgill's FanBuilder program helps you completely customize a loyalty program with your store branding,
including promotions, messaging, rewards and more.
The POS-connected loyalty program also allows you to individually target customers.
Orgill partnered with technology providers to create FanBuilder, a highly customizable digital rewards platform, that launched in 2021. Learn More >
Germantown Hardware
FanBuilder was used to create the Germantown Hardware Rewards customer loyalty program with its own dashboard, branding, promotions, messaging, rewards and more. Learn More >
McGuckin Hardware
Using the FanBuilder loyalty program, McGuckin Hardware transitioned from a legacy program and
customized its new loyalty program and online dashboard. Learn More >
Industry PIM
Orgill’s Industry PIM is a product information management system with more than one million items from across
the industry. The PIM provides you with product data,
images and information for both Orgill products and products not sold through Orgill.
Access to Orgill’s Industry Pim provided McGuckin Hardware with a foundation to grow its eCommerce
offering. Learn More >
Integrated eCommerce
Orgill’s Integrated eCommerce program streamlines the process for setting up and maintaining customizable store
websites. It displays real-time item information, includes all store products and integrates with the store’s
POS system.
The FanBuilder loyalty program works with Orgill’s Integrated eCommerce platform so loyalty activity can be tracked through both in-store and online purchases. Learn More >
McGuckin Hardware
McGuckin Hardware turned to Orgill’s Integrated eCommerce program for an omnichannel, seamless customer
experience. Learn More >
Store Operations
BrandBase
Orgill’s BrandBase is an integrated marketing software platform for the production of newspaper ads, circulars, flyers, shelf talkers and more. BrandBase makes customization of a circular easy, and is priced competitively.
Germantown Hardware works with BrandBase to maintain ongoing promotions and outreach, such as the grand reopening or keeping customers informed of store events and sales.
Learn More >
Hardware 101
Hardware 101 is an Orgill program that helps retailers ensure they are stocking core products within assortments that are required for consumers to consider their stores a “viable option” within a particular category.
The Hardware 101 process at Germantown Hardware used the store's order history to create reports and identify missing SKUs and fill gaps in categories and assortments.
Learn More >
Spring Is Here
Orgill's Spring Is Here incentive-based buying program can help you increase your presence in lawn and garden.
The program also offers marketing support at different tiers based on the level of commitment you make to the
category.
The Spring Is Here program helps retailers expand their presence in lawn and garden and increase
profitability via favorable buying opportunities and marketing materials.
Learn More >
Tyndale Advisors Marketing
Tyndale Advisors works with independent home improvement retailers who do business with Orgill. Its slogan is to “help remove obstacles to growth” by supporting retailers like you with a complete suite of retail management tools.
Orgill and Tyndale Advisors drove the development of the Orgill eCommerce platform to integrate with FanBuilder to track both in-store and online loyalty purchases.
Learn More >
Germantown Hardware
The TAM team worked closely with Orgill, CNRG and Germantown Hardware to ensure all marketing, promotions, signage and events stayed true to the operation's brand.
Learn More >
McGuckin Hardware
McGuckin Hardware worked with Tyndale Advisors on a redesign of its website and on a rebranding of its marketing materials.
Learn More >
West Helena Home Hardware Center
Tyndale Advisors works closely with CNRG on retail management, advertising and marketing for its stores, including West Helena Home Hardware Center.
Learn More >
Leadership & Strategy
CNRG
Central Network Retail Group (CNRG) operates retail stores under different brands in markets across the U.S.
Orgill uses insights from these stores to test and improve programs, services, assortments and merchandising
ideas for its customers.
Orgill beta-tested the FanBuilder loyalty program with two CNRG retail brands, Town & Country Hardware in North Carolina and Outdoor Supply Hardware (OSH) in California. Learn More
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Germantown Hardware
Now part of the CNRG network of stores, Germantown Hardware serves as a living laboratory to test concepts to deliver retail programs and insights to Orgill customers. Learn More
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Spring Is Here
Orgill used CNRG to test the concepts for its lawn and garden program and gained real-world feedback
about the program’s impact before rolling it out to customers. Learn More
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West Helena
CNRG used West Helena Home Hardware Center’s financial statements to determine how they could impact top-line sales, payroll expense, gross margin and other expenses. Learn More
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