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Orgill subsidiary Central Network Retail Group (CNRG) sought to add H&M Lumber Company, a high-performing business with solid sales and growth, to its Home Hardware Center (HHC) brand while keeping the store’s appeal.
After acquiring the business, CNRG worked on a plan for incremental improvements to the operation that covered different areas of the business, including merchandise mix, margin opportunities, pricing and more.
The new West Helena Home Hardware Center has emerged as a top-performing store in the HHC chain. Changes and enhancements were made to the store’s assortment while still maintaining the local feel of the business.
CNRG
Conversion
Smart Start
Store Signage
Tyndale Advisors Marketing
CNRG used West Helena Home Hardware Center’s financial statements and key performance indicators to determine how they could impact top-line sales, payroll expense, gross margin and other expenses.
Orgill managed West Helena Home Hardware Center’s data conversion from the legacy Ace Hardware system and worked with CNRG on a review of store products and assortments.
Orgill worked with CNRG to implement more than 175 different Smart Start assortments to fill product holes, replace private-label merchandise and add products and brands to West Helena Home Hardware Center’s offering.
One of the first steps in West Helena Home Hardware Center’s transition plan was to change the store’s exterior signage to reflect the new Home Hardware brand.