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Marketing Consulting & Managed Execution

Our marketing professionals help hardware stores and home centers grow with proven, hands-on support.

Marketing Solutions Across Every Channel

Leverage the power of our industry-leading marketing consultants who specialize in delivering the right information to the right audience at the right time for consistent brand messaging and awareness. We work with you to create custom support, from strategy to execution.


Our team works across many platforms to create compelling solutions for brands of any size, crafting integrated campaigns across digital, mass media, and in-store touchpoints. Our specialty is using each brand’s unique voice, which we translate into assets with a look and feel that’s undeniably yours.


From customer engagement and the in-store experience to websites, e-commerce, and loyalty… bring us your questions. We’re here to help you find the best solutions for your business, period.


What We Do

We support retailers in five key areas. Choose a single service or build an integrated plan.

Brand Strategy

Know what's ahead.

  • Market Research
  • Budget Allocation
  • Brand Development
  • Sales & Promotional Data
  • Loyalty & Customer Analysis

Design Services

Elevate a brand's look and feel.

  • Print, Digital & Email Design
  • Large-Format Signage
  • Logos & Branding
  • Copywriting

Website & Online

Go beyond brick and mortar.

  • Social Media Communications
  • Social Media Strategy
  • Website Development
  • eCommerce Platform
  • Review Management

Media Buying

Across any medium.

  • Digital Display Network
  • Google Ads
  • Newspapers & Billboards
  • Television & Radio 
  • Shared & Direct Mail

Store Experience

Deep-dive into insight.

  • Customer Engagement
  • In-Store & Exterior Signage
  • Campaign & Sales Execution
  • Shoppability Analysis
  • Price-Image Management
  • Dealer Signage

Loyalty Marketing

Maximize your market.

  • Social & Digital Targeting
  • Demographic Analysis
  • Market Surveys
  • Print Distribution
  • Loyalty Programs

Our Team of Marketing Professionals

The Orgill Marketing Services Team is a combination of marketing strategists, project managers, graphic designers, copywriters, digital specialists, and various other professionals, all with a singular focus: to help our customers be successful. Organized around an agency model, our typical engagements are led by one of our Marketing Consultants and supported by others, as needed, from the team. As new customers come on board, they are assigned one of our consultants based on the best fit based on the customer's needs.

Fred Arthur

With more than 30 years of retail buying and planning experience, Fred Arthur brings deep expertise in merchandising strategy, inventory management, and promotional planning. He helps retailers make sound, data-driven decisions that improve turns, margins, and long-term performance.

Kristin Everett

With more than a decade of retail and marketing experience, Kristin Everett specializes in strategic planning, digital marketing, loyalty programs, and eCommerce. She works collaboratively with dealer teams to build practical, achievable strategies that align people, tools, and business goals.

Shannan Mills

With over 20 years of experience, Shannan Mills helps dealers turn business goals, customer behavior, and performance data into focused, practical marketing strategies. Her expertise spans strategic planning, digital marketing, eCommerce, promotions, loyalty programs, and execution-driven leadership.

Jennifer Wineberg

With a background spanning store operations, buying, and sales, Jennifer Wineberg helps retailers turn merchandising and promotional strategy into strong in-store execution. Her experience includes leading large-format retail teams, vendor collaboration, and community-focused marketing that drives performance and engagement.

Our Approach

Tyndale was created in response to independent retailers’ real-world needs.

Our team listens first, then builds solutions that align with your brand, your budget, and your pace of change. We are more than consultants: We are retail partners who work alongside you to implement and execute your goals.

Tyndale’s impact is measurable and visible in the stores we serve. Learn more about how Tyndale Advisors has helped dealers across the industry:

Ready to get started?

To learn more or get started, send an email to:


MarketingConsulting@Orgill.com
Let's Talk

Looking for support with growth, transition, or day-to-day execution? Let’s build something that works for your business.

For more information about Orgill's Programs & Services or to connect with an Orgill team member, please visit the Orgill website or reach out by phone. 

1-800-347-2860